J Cole on the Inspiration Behind “Rich Niggaz”

Posted: December 6, 2013 by ericbernsen in Interviews, Music
Tags: , ,

In a year of with so many standout albums, one that will be on many top 10 lists is J Cole’s Born Sinner. The expectations for Cole were high after his first solo album Cole World: The Sideline Story, which some considered a letdown after hearing his classic mixtapes such as The Warm Up and Friday Night Lights. Cole answered most of his critics with this sophomore album and if you didn’t like Born Sinner, J Cole probably just isn’t for you.

Cole sat down with HardKnock TV for an interview regarding one of the cuts off the project “Rich Niggaz”. He shared some insights on not only how this track was made, but his writing process in general. Like a fair amount of the content on Born Sinner, the song features contrast with Cole going back and forth with the angels and demons on his shoulder. Cole also shared how sometimes he used to think negatively about people who were wealthy and didn’t have to work for their money, which was a thought that inspired the song:

“Understand that when I start writing I don’t always know where it’s headed maybe until midway through the first verse or something,” said Cole. “So, the first thing I write is ‘I hate rich niggas. God damn it. Cause I ain’t never had a lot, damn it.’ And it’s perfect that that came out because the thought that’s been in my head or was in my head at the time was like—like I told you earlier, I used to have such a problem with like with people with money. It was almost a bitterness and a jealousy. Because my mom gotta work so hard. You know what I mean? And in my eyes, your father’s rich. Your mom don’t even gotta work. You drive a Benz.”

The whole irony behind this is that although Cole once was struggling, his riches now exceed the people he used to hate on. The whole dynamic is interesting and relatable for those who seem stuck in the lower/middle-class of today’s society. This track was one of my favorites off the album and Cole’s genuine personality and honesty makes his interviews worth the time.

Listen to the song and watch the interview below!

 

 

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