Stream/Review Of Ty Dolla $ign “Beach House” EP

Posted: January 22, 2014 by ericbernsen in Album Reviews, Music, Songs/Videos
Tags: , , , ,

In a matter of three years, Ty Dolla $ign has gone from a rather unknown mixtape artist to an Atlantic Record Label signee/Taylor Gang member. He did this through the release of his well-received Beach House mixtapes and collaborations with the likes of YG, DJ Mustard, Juicy J, Dom Kennedy, and Wiz Khalifa. Ty Dolla $ign is known for blending rap lyrics and presenting them in his melodic singing style, all while having the ability to produce his own records. Through his mixtapes, Ty Dolla $ign has carved out a nice niche for himself with his distinct style. This is what he looks to grow upon with the release of his third installment in the Beach House series. The Beach House EP serves as a preview to Ty Dolla $ign’s upcoming debut album (which should be released in 2014) and although the project does have some mishaps, there are signs of progression. 

The most impressive display of artistic growth hits us right off the bat in the intro “Work”, featuring Casey Veggies, Nate Howard, and veteran ‘rap a mile per minute’ Twista. Whether it is the spoken word in the opening to the infectious hook, Ty Dolla $ign is at his best on this track as his lyrics are more substantial than usual and hearing him over production from D’Mile and D.R.U.G.S. is a nice change from the typical DJ Mustard trap banger. The 7 minute long intro (with a well-crafted beat switch in the middle) is aided by solid contributions from up-and-comer Casey Veggies and the legendary Twista, but Ty Dolla $ign more than holds his own on the song.

After that impressive high point, the project delves into one of Ty Dolla $ign’s biggest hits thus far “Paranoid” as he strategically places both the re-worked original version (B.O.B in, Jose Moses out) as well as a remix on the EP. The catchy DJ Mustard production invites Trey Songz and French Montana on the remix as this is no doubt a move by the label-heads to get Ty Dolla $ign more radio exposure. While “Paranoid” is nothing special, the song does have the potential to make some mainstream noise and become a staple on club DJ playlists. After that comes the Wiz Khalifa assisted “Or Nah”, a track that we highlighted on Hip To The Game recently. Those who categorize Ty Dolla $ign’s music as ‘ratchet R&B’ are proven right with a song like this, and that is not necessarily a bad thing. The Taylor Gang partners use the slower than normal DJ Mustard production to their advantage and lyrically cut to the chase with their female companions.

From then on the Beach House EP is a mixed bag. “Familiar” is a Young Chop produced track that stands out as a banger with Ty Dolla $ign opening the track strongly, but the Travi$ Scott and Fredo Santana verses leave more to be desired. Common Taylor Gang producer Cardo provides the beat on “Wood and Leather”, yet rapping-wise it proves to be mediocre and unmemorable. The project closes out with “Never Be The Same” and even though it is a Ty Dolla $ign outro, it is TDE rapper Jay Rock who steals the show with a strong ending verse.

While Ty Dolla $ign sounds comfortable over the atypical synths and bass-lines that his melodic style meshes with, as a songwriter his range is not a wide one. Singing about sexual escapades over similar sounding/radio-geared beats will only take you so far and if Ty Dolla $ign wants to develop a well-rounded artistic identity, he will have to add some depth to his subject matter in order to build a substantial full-length LP. However, tracks like “Work” prove that Ty Dolla $ign has a high level of talent and if he is able to improve and focus his energy correctly, he could potentially become a staple name in the rap/R&B game in 2014.

Rating: 3 out of 5 

You can stream the “Beach House” EP below and let us know what you think of the review/rating!

 

 

 

 

 

 

 

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Comments
  1. […] Dolla $ign is a singer out of California who has been making a lot of noise  lately. We recently reviewed his Beach House EP (which was released earlier this month)  and although it only has seven songs on […]

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